“If you fail to plan, you are planning to fail!” - Benjamin Franklin
According to the Bureau of Labor Statistics,
50% of small businesses FAIL in their 5th year while
70% FAIL in their 10th year.
WHY DO BUSINESS FAIL?
Businesses fail for three principal reasons:
1. Customers don’t want the product or service. This is often due to poor marketing or lack of a good sales process.
2. The business owner is unskilled or becomes uninterested in the business. Often this is caused by the owner being overwhelmed trying to develop skills that they have no desire to learn and are outside of their area of expertise.
3. The business simply runs out of cash. This is due to a lack of financial expertise as the business grows.
Small businesses, led by one person, with revenue up to one million dollars annually often remains viable on the strength of the owner alone. That owner is the CEO or Chief EVERYTHING Officer. Businesses with annual revenue greater than ten million have achieved a “critical mass” and barring an unusual event, generally remain viable for many years.
How does a business protect itself from the three principal reasons businesses fail?
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